Born in Brooklyn, CRUXE centers around the cultures of high fashion, lifestyle, beauty and hairstyling, while delivering its own STYLE and ATTITUDE.


Playing off the natural, bold contrast of black and white, CRUXE embodies the darkness and light of our emotional texture. BLACK subsumes the depth of all primary colors and exposes our nature when embracing the power darkness holds. While WHITE embodies the balance of all colors, and reflects the power of purity. Balancing the conflict and tension of these two worlds is how we’ve managed to deliver not just a product, but a lifestyle.


By bringing an ELEMENT of LUXURY to a hairstylist’s essentials, CRUXE pushes the limits of inspirational connection and creativity through minimal design, modern FUNCTIONALITY and a noticeably DISTINCTIVE style.